(Warning high font content, not recommended for the dyslexic, blind, or adrenaline junkies)
-best suited for font aficionados
I am writing this review for a class and I have to admit when I was told to write a review blog for a website with the name Helvetica in it I was less than jazzed. For those of you that don’t know Helvetica is the most commonly used font in print communications across the globe.
Thankfully Helveticabrands.ch is more than just a tribute to this san serif typeface it is an independent creative studio that provides logos, business stationary and web design. The website founded by designer David Pache has a few layers to it. There is a page dedicated to displaying logos David has created. He also has a typography page and a blog (although rarely updated). Visitors of his website may also receive a quote for work or contact David via the website. The majority of the sites content is under the branding link.
Under this link users may click on different logos to have them enlarged with a little blurb on how they came to be. Most of David’s logos ironically look like dingbats to me. They are very simple with a modern feel to them. Most of his work is for other websites or independent clients but each logo has a slick polished feel to them.
Overall the website felt a little stale and had a bland color pallet. In my personal opinion if you are showcasing your design work on a website I believe you should have the websites layout be a representation of yourself and your work. I think David’s work is unique and I liked a lot of his logos but he may be better showcasing his work with more of a personal feel. Logos have to have a sense of emotion to them and his websites layout lacks this and instead has more of a 0100110 feel to it.
I do wish helveticabrands.ch the best of luck and still believe that his clients will be satisfied with whatever he creates for them.
Cheers,
Shawn
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