Okay so I am sick of advertising always selling and pushing sales and using the same creative techniques campaign after campaign. I know the end game is usually sales but I think that innovative interesting/shocking viral campaigns can be what a brand needs to stay in the consumers mind.
"hey steve did you see that telus ad where the monkey rides the giraffe through space? That shit was crazy" I call this the WTF effect.
Me and my buddy Sean decided to attempt this with our new Kernel campaign. Here is the first ad we have completed. Kernels Dill Pickle Ad
Sorry for the plug but this way you can understand what I'm talking about.
Cheers,
Shawn
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